top of page

Maximize Your
Team's Potential

Your Personalized Pathway to sales and leadership

Meet The Consultant

 Accomplished international sales and recruitment leader with 15+ years of global experience  in student recruitment, business development, and growth strategy across the education sector.

 Proven expertise leading multicultural teams across the Middle East, Africa, Latin America, and Asia—optimising Salesforce systems, refining sales pipelines, and driving consistent year‑on‑year revenue growth

Passionate about mentoring teams to achieve measurable performance improvement, I design frameworks that elevate client experience, improve conversion, and sustain growth

       Areas of Expertise​

​

  • Sales strategy, recruitment, and CRM leadership

  • Salesforce optimisation and consulting

  • Lead management and performance analysis

  • Customer success and leadership mentoring

  • Objection handling and advanced closing techniques

       Mission

​

I empower organisations to transform leads into loyal customers through efficient systems, leadership excellence, and meaningful communication. My work focuses on sustainable revenue growth and building lasting professional relationships.

ChatGPT Image Oct 9, 2025, 01_29_16 PM.png

Career Highlights

​

  • Navitas Ltd: Global Inside Sales Team Leader (EMEA), 2021–Present — Led multicultural team achieving 25–30% YoY revenue growth.

  • Shorelight Education: Regional Recruitment Manager (2015–2021) — Delivered targeted market strategies across MENA & North Africa.

  • Abu Dhabi University – Customer Service Coordinator & Vocational Tutor | 2007–2011: Managed student support services, delivered and developed Vocational courses.

  • Mentored high-potential sales advisors into regional leadership roles

Professional Services

ChatGPT Image Nov 15, 2025, 02_21_05 PM.png

Salesforce Success Program

​

“Training your team to convert better with Salesforce.”

​

  • Audit of existing pipeline

  • 15-hour training workshop

  • Custom dashboards & reports

  • 30-day post-training support

​

Format: Online or On-site

Duration: 15 hrs + 30 days support

​

Price: Online €2,000 | Germany €3,000 | Intl. €4,000

Sales & Customer Success Workshop

​

“Empowering your teams to close with confidence.”

​

  • Identifying customer needs

  • Cross-cultural selling

  • Handling objections

  • Creating urgency & closing

  • Lead management policy

  • Rapport building & conversion

​​

Format: Online or On-site

Duration: 15 hrs + 30 days support

​

Price: Online €2,000 | Germany €3,000 | Intl. €4,000

Growth & Leadership Coaching​

​

“Mentorship for emerging leaders with clarity and confidence.”

​

  • Free discovery session

  • 3–6× 1hr coaching via Zoom/Teams

  • Cross-cultural leadership support

  • Conflict resolution and team building

  • Personalised action plan

​​

Format: Remote only

Duration: 3–8 weeks

​

Price: €150 (1) | €450 (3) | €750 (6) | €1200 (10)

Testimonials

Shelby F. – Senior Student Recruitment Manger

Working with Atra has been transformative, both technically and professionally. She helped
me find my footing in my sales-leadership role by demonstrating how to measure success,
set expectations, and provide tangible feedback which my team could implement
immediately. Atra shows up as a mentor who listens, asks thoughtful questions, and helps
you navigate technical, sales, and team challenges. Her mentorship has elevated both my
Salesforce skills and my leadership abilities.

bottom of page